Don't start any design project without considering these factors.
The role of user research in shaping design decisions
Hey there fellow creative!
In order to make sure you're on the right track, here are a few things to consider before starting a design project :
1. DEFINE THE PROBLEM .
First, you need to define the problem you're trying to solve. This could be a business objective, a user need, or a specific design challenge. For example, if you're designing a website for an e-commerce store, the problem could be to increase sales.
2. IDENTIFY THE TARGET AUDIENCE .
Next, you need to identify the target audience. Who is the design project intended for? You'll want to define the target audience's demographics, behaviors, and motivations, as well as any pain points or challenges they may face. For example, if you're designing a website for a skincare brand, the target audience might be women between the ages of 25-40 who are concerned about aging.
3. ESTABLISH PROJECT GOALS .
Based on the problem and target audience, you can establish project goals. What should the design project achieve? Is it to increase sales, improve user engagement, or create brand awareness? For example, the goal of the skincare website could be to increase sales by 20% within the next year.
Based on the problem and target audience, you can establish project goals. What should the design project achieve? Is it to increase sales, improve user engagement, or create brand awareness? For example, the goal of the skincare website could be to increase sales by 20% within the next year.
4. DETERMINE THE SCOPE OF THE PROJECT .
It's also important to determine the scope of the project. This includes what is in scope and what is out of scope, as well as any deliverables, timelines, and budget constraints. This will help you manage expectations and stay on track.
5. RESEARCH THE COMPETITION .
Researching the competition is also key. You'll want to analyze the competition and understand what they are doing well and where there may be opportunities to differentiate. This will help you make informed design decisions and stand out from the competition.
If the design project involves branding, you'll need to define the brand's personality, values, and tone of voice. This will help you create a cohesive and consistent brand identity.
6. OUTLINE THE KEY MESSAGE .
Outlining the key messaging is also important. You'll want to define the key messages that the design project should convey, including any specific messaging hierarchy or tone. This will ensure that the design effectively communicates the desired message.
7. PROVIDE DESIGN DIRECTION .
Providing design direction is crucial too. This includes providing aesthetic or visual direction that the design project should follow to achieve the project goals and fit with the brand personality. For example, if the skincare brand has a natural and organic vibe, the design direction might include earthy tones and natural imagery.
If there are any specific requirements or constraints for the project, such as legal requirements or technical considerations, make sure to include them in the design brief.
Once the design brief is complete, it's important to review it with stakeholders and refine it as necessary before starting the design process. This will help ensure that everyone is on the same page and the project stays on track.
Keep learning and building.
The CC Team.
